Creative Director
Design & Brand Strategy Partner
Info, Contact, Instagram
Event Identity, Signage, Social
Set within a scenography of dynamic lighting and fluid forms, the Mohd space for Milan Design Week unfolds like a theatrical production, unveiling curated collections and collaborations with Pierre Augustin Rose, Toogood, and De La Espada. At the heart of the experience, the Gran Nichetto piano, designed by Nichetto Studio for Steinway & Sons and making its Italian debut, serves as both a centerpiece and a connector, embodying the harmony of design and artistry. Surrounding it, 13 meticulously curated sets transform the Mohd Officina space, celebrating a pluralistic vision of design as style, method, and passion.
The event identity for Mohd Sinfonia was crafted to reflect this ethos; a synthesis of sophistication and innovation. Collaborating with Nichetto Studio and Steinway & Sons, I shaped an evocative event identity that seeks to invite the audience to immersively explore an unprecedented and exclusive design selection, transforming every element into a part of the symphony. The rollout comprised creative direction and design for the event identity, OOH posters across the municipality of Milan, large format event screens, wayfinding and social media rollout.