Creative Director
Design & Brand Strategy Partner
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BioCene is a cutting-edge real-time biodiversity platform designed to monitor and manage green spaces, bridging the gap between people and planetary health. In an era where this disconnection has reached critical levels, BioCene seeks to foster a global economy of well-being, redefining our relationship with nature.
Guided by the principles of the Symbiocene—a vision of a future where humans and ecosystems thrive in harmony—BioCene leverages technology as a catalyst for positive change. By embracing holistic metrics that measure both individual and ecological well-being, the platform promotes sustainable practices, resilience, and balance. This transformative approach represents more than a tool; it’s a paradigm shift. BioCene invites us to rethink how we interact with the natural world, aligning human actions with the greater good and creating a future where people and the planet flourish together.
As an ongoing body of work, this platform is a project between myself and long term collaborator, Bethan Nelson. Together, we have crafted a cohesive brand, platform, out-of-home (OOH) campaigns, and a social communication strategy designed to empower users to monitor and enhance their natural environments.
Our goal is to inspire a deeper connection with the spaces we inhabit daily, fostering care for the resources around us while promoting improved health and well-being. By aligning technology, design, and sustainability, BioCene encourages users to engage meaningfully with their surroundings, cultivating a harmonious relationship between people and nature.